Friendly-Note: Not every Google Ads account has access to Google’s newly-released Lead Form Extension. It is currently in beta. However, we recommend contacting Google immediately to get your access and start capturing leads without using a landing page.
Google has officially set its foot into the world of lead generation with its newly-released Lead Form Extension.
This is a complete game-changer for all businesses in almost every industry. It allows you to instantly capture prospects’ contact information right on the search results page without having your prospects visiting your landing page.
This can significantly benefit all businesses, including yours.
We believe this new release that Google has made will revolutionize the way small to enterprise businesses generate more quality leads, which potentially means more sales and revenue.
Previously, Google frowned on the idea of lead generation within their search network. You can be penalized with a low-quality score or be categorized as “harvesting data,” which makes it tough for businesses to generate leads solely with search ads.
Now, with its new Google Lead Form Extension, you can immediately capture your prospect contact details without using a landing page. It’s uniquely designed to help businesses that do not have a web developer or a fortune to spend on creating their landing pages.
Here’s How Google’s Lead Form Extension Works
If an advertiser has set up their lead ad extension, a Call-To-Action button is shown right below their ad (Later in this article, we will walk you through step-by-step on how to set yours up). Currently, Google Lead Form is only available on mobile devices and 24 different countries. Here’s a screenshot of how Google’s Lead Form Extension looks like:
Advertisers are given the ability to create a compelling offer right within their search ad. When a potential prospect clicks on the ad, it opens up a native lead form for them to fill out their information to get access to the offer.
In fact, advertisers have the freedom to customize the form. It includes the title, description and background image that reflects on the offer that is presented to the prospect.
Furthermore, advertisers have the option to choose what information they would like to collect from their prospects. Currently, there are only 4 pieces of information to choose from. They include:
- Email Address
- Phone Number
- Postal Code
Since Google Lead Form Extension is only in beta, we suspect that soon Google will expand and give advertisers more options to choose from or even customize the fields and enable the collection of additional information of their choice.
However, based on our experience, the more fields there are within a form, the lower your conversion rate will be. But on the other hand, the fewer fields there are, the lower your lead quality is going to be. Ultimately, the decision on what information you’d like to collect is yours.
Now, the best part for Google Lead Form Extension is the ability to control the Submission Screen. After you have collected your prospect’s information, you can simply pre-sell and control the next action you’d like your prospect to take. Whether it is downloading your offer or visiting your website, the option is yours.
What we loved most about Google’s newly-released Lead Form Extension is the ease of set up. There’s no coding required, it’s just clicking a few buttons, and you’re all set.
However, before we walk you through on the complete setup process, we wanted to share with you that there’s a huge flaw with Google Lead Form. You are unable to automate the process, which can result in your lead losing interest.
Later in this tutorial, we will share with you a solution we designed to help you keep your leads hot and convert them into your customers before they lose interest.
But first, let’s dive right into the tutorial.
A Complete Walkthrough On Creating Your Google Lead Ad With Its Lead Form Extension
Before we create your Google Lead Ad, you need to first identify your compelling offer.
If you own an eCommerce store, you can create a “First-Time Customer Coupon” to incentivize your customers to make a purchase.
If you are into digital publishing or affiliate marketing, you can create a free eBook or video in exchange for their contact information to further offer your products and services to them.
For local businesses, the options are endless. You can either offer a discount coupon, a free consultation, or anything attractive to convince the prospect to fill in your Google Lead Form.
Once you’ve consolidated your offer, let’s set up your Google Lead Ad with its Lead Form Extension.
To create your Lead Form, you will need to have an active Search Campaign. Within your Search Campaign, simply head over to the “Ads & Extension” sub-menu.
Within your Ads & Extensions interface, click the “Extensions” tab, then click on the blue “+” icon.
A drop-down menu will show, and you’ll see “Lead Form Extensions [Beta].” Click on it to begin the process.
Creating Your Extension For More Clicks
The Extension is the first point of contact to attract your prospect to open up the form. The main goal of your Extension is to get a click, and you have only 30 characters to convince the lead to a click. Make sure you put together your best offer and avoid using unnecessary special characters.
We recommend using the word “Free” as it will always receive the maximum number of clicks. After all, who doesn’t like something for free?
Next, choose from the drop-down menu a Call-To-Action that makes sense. If you sell services and your compelling offer is a free consultation call, then a “Book now” Call-To-Action will be the best choice. If you are giving away a free report, eBook or PDF download, then the “Download” Call-To-Action should be used.
Ultimately, with the ease of creating your Google Lead Form, it is highly recommended to develop split-tests of your Call-To-Action and Extension text to let data tell you which has the highest click-through-rate.
Once you’ve finalized your Extension, the next step is to create your Lead Form.
Conversion-Driven Tips On Creating Your Google Lead Form
With the Lead Form, you have limited space and character limits. You would have to be putting on your copywriting hat to get the highest opt-in rate.
First, you have the Headline. Once again, your Headline has a limit of 30 characters. Since it is the same amount of characters as your Extension Text above, we recommend you to use the same text to carry the relevancy of the click.
Under Business Name, enter in your company name.
With the Description, you are given a more substantial character limit. You should utilize this section to showcase the benefits, handle objections, and provide reasons as to why a prospect should fill out the form. You would want to ensure that it elaborates on what your Headline promise is.
Next, choose the contact details you would like to collect from your prospects. Remember, the less information you ask for, the higher your opt-in rate will be. Let’s say that you’re a car salesman. It makes sense for you to collect their Name, Email, and Phone Number. However, if you’re into digital publishing or affiliate marketing, then collecting solely their Email Address will yield the highest conversion rate. Once again, the choice is yours on what information you’d like to receive from your prospect. Simply check the boxes of information you’d like, and you’re set.
After you’ve configured the collecting part of the lead form process, you would need to create your Submission Message. It can also be called the confirmation screen. As an advertiser, you would want to take full advantage of this section to close the sale before needing to contact the prospect.
Use Your Submission Message To Close Sales
It’s unwise to conclude by saying, “Thank you, and we’ll be in touch soon.” to your prospects after they’ve completed the form.
As an advertiser and business owner, you would want to maximize the opportunity and influence the prospect into making a purchase or take the desired action you want them to take in the customer’s journey.
Let’s say that you have an eCommerce business. You can tell your newly-acquired prospect to check their email inbox for their coupon code (if you have an email automation in place which we will share with you in more detail further below). But also divert them to your website and get them spend while you have their attention.
Here’s a quick example.
Congratulations! Please check your inbox for the coupon code. Meanwhile, click the “Visit Website” button to check out our newest product releases and on sale items!
As mentioned earlier, we highly recommend that you thoroughly utilize the Submission Message. Simply ask yourself, what is the next step in my customer’s journey that will further the process to eventually turn the prospect into a paying customer, then use that to push them to the next step.
Once you completed this final step of your form, then you’re all set!
Actually, that’s only half true.
Why? Because with Google Lead Form, there’s a massive flaw in the process.
Once your prospects have submitted their valuable information to you, it is left inside your Google Ads account, waiting for you to download.
There are no notifications and zero automation for lead transfer in place.
You would need to log into your Google Ads account frequently or even as often as every minute to collect your prospects’ information to keep the leads hot.
With all the competitions and noise within every industry, if you do not have automation in place and streamline your lead prospecting process, your lead will go to waste and eventually result in missed opportunities and sales.
If you want to streamline your lead prospecting process and to ensure you keep the leads hot, you must automate the process. However, Google does not make this simple, especially if you have zero knowledge of programming.
Fortunately, at LeadsTunnel, we have the perfect solution for you.
All it requires you to do is simply copy and paste, that’s it!
Discover How LeadsTunnel Can Automate Your Lead Management Process And Avoid Missed Opportunities And Sales
LeadsTunnel is one of the only few software that’s integrated with Google Lead Form.
With LeadsTunnel, the second your prospect submits their information within your Google Lead Form; we’ll instantly send you a notification so you can contact your leads within prime time.
On top of that, we even created a “tunnel” to streamline your leads into your desired CRM or ESP (Email Service Provider) to trigger any automation you’ve created for your existing marketing funnels.
We have over 24 integrations with the world’s top CRMs and ESPs, and we are continually adding new ones for our beloved customers. Click here to see our full list of integrations.
Best of all, if you do not have your CRM, we have a built-in CRM system to help you manage your leads!
And right now, you get to test-drive LeadsTunnel with our 7-day free trial!
Start your Google Lead Ad and automate your entire process with LeadsTunnel to turn your newly-acquired prospect into paying customers.
We hope that this complete Google Ads Lead Form Extension tutorial will have a substantial positive impact on your business.
Google Ads Lead Form Extension is, in our opinion, a complete game-changer and one of the best news of this year for all businesses. Do not overlook Google Lead Ads or put this off, just like the old saying, “Early bird gets the worm!” And right now, you can be ahead of your competition to be the first to start implementing Google Lead Ads for your business.
If you decide to put this off, you’ll be missing out on tremendous opportunities and lose sales.
Take action and implement what you’ve learned today.
And before you do so, please help us share this tutorial with your network of business owners and entrepreneurs. Also, be sure to bookmark this article to reference it while you create your Google Lead Ad.
Lastly, please comment below and share your feedback on our article! We love your suggestions as we strive to continue to serve and provide you with the best training possible!