Email marketing is a big part of the lead generation process, as it allows you to build relationships with your leads to turn them into customers.
But email marketing can be overwhelming, especially for beginners.
And even if you are an experienced business owner, you might be facing issues with your current email marketing strategy and need to try something new.
Or you might be thinking that you don’t need to do email marketing because it doesn’t work, which is completely untrue!
As a matter of fact, 59% of buyers say that email marketing influences their purchase decision according to SalesCycle.
So, if you want to learn some email marketing strategies to help your business with lead generation to get more sales, then continue reading to learn about these 5 email marketing strategies.
1. Include Customer Testimonials
An email strategy that can help give leads an extra push to buy from you through email is customer testimonials.
According to Vendasta, 88% of consumers say that reviews influence their online purchase decisions.
So, by featuring customer testimonials about your product or service in emails, your leads will feel more trusting about what you are selling.
If they see that it has worked for other people, they are more likely to buy.
You can do this by including an image in your emails with a screenshot of a customer’s testimonial or linking to an external page with videos of customer testimonials.
It’s a simple and easy email strategy that you can try out right away. Because some leads might be feeling a little unsure if they should buy from you or not, and using customer testimonials can give them that extra push to finally make a purchase.
2. Segment Your Email List
When you are generating leads online, you don’t want every lead to receive the same email.
Instead, the emails that you send out to your leads should be personalized and tailored to them, which is why we recommend segmenting your email list.
Segmenting your email list is an email marketing strategy that means to sort your subscribers based on different conditions. Such as promotion, industry, persona, or past purchases.
In fact, according to Campaign Monitor, Marketers who segment campaigns saw a 760% increase in revenue! So, it’s definitely worth your effort to segment your email list.
There are different ways that you can segment your list, but the easiest way is by promotion. So, every time you have run a new promotion, you create a new list for leads to opt-in.
You can also create a main list with all the segment lists from past promotions combined. So if you want to send an email advertising to all of your list, you can.
For example, you can ask your main list to opt-in to receive notifications about a new promotion. Then, continue sending them an email series for those that didn’t opt-in, explaining why they should opt-in to your new promotion.
And for the people that did opt-in to the new segmented list, you send them different emails hyping them up about the new promotion! This lets your email messaging be tailored to where your leads are in their customer journey.
3. Use Automated Email Campaigns
Next, we recommend using automated email campaigns. This way, your emails are sent out automatically based on a trigger of user behavior or time.
The most common forms of automated emails are ‘welcome’ emails, and ‘thank you’ emails, such as sending a confirmation about a purchase or sending a receipt.
But you can also use automated email campaigns to remind subscribers about a promotion.
For example, if someone visiting your store leaves an abandoned cart, then your automated email campaign will send them a reminder email with a coupon. And if they still don’t make a purchase, then your automated email campaign sends them another follow-up with an upsell or down-sell that might be better suited to their needs.
Because according to Experian, customers that receive automated abandoned cart emails are 2.4x more likely to complete a purchase.
Automated email campaigns can be very beneficial for your business. Not only do they save time by automatically sending emails, but it allows you to nurture your leads by building relationships with them.
Which will eventually result in more sales and also help get previous customers to buy from you again.
4. Make Use Of Welcome And Thank You Emails
As we just mentioned, welcome and thank you emails are common automated messages.
But we wanted to get more into why sending them can be an important part of your email marketing strategy.
Because welcome and thank you emails have the highest open rates. They achieve a 86% higher open-rate than regular promotion email according to Experian.
And you need to be taking advantage of that, especially when it comes to sending emails to your leads.
As soon as your lead has opted-in to receive emails from you, you can immediately follow-up with them through an automated email that is welcoming them for opting-in.
And you want to make sure that this welcome email is providing them with a discount, freebie, or coupon that they can then use to push them into becoming a customer.
After the customer makes a purchase, then sending them a thank you email for their purchase is a great opportunity to suggest other products or services that the be interested in. You can also send them another discount for their next purchase to make them a repeat customer.
So don’t skip out on having welcome and thank you emails because they can seriously make a difference in your lead generation results.
5. Continue Bringing In New Subscribers
When using email marketing as a tactic for your business to get sales from leads, you need to be continuously bringing in new subscribers to your lists.
The reason for this is because eventually, you will oversell to your old subscribers. And by continuously bringing in new subscribers to your email list, then you will have more opportunities for sales.
And the best way to get new leads is with Lead Ads!
You can run lead ads on Facebook or Google to instantly collect leads without a landing page. It allows leads to easily and quickly opt-in to your email list through a form that is pre-populated with their information.
And after you have collected their information, you can follow-up with them using the email strategies we mentioned above to turn them into customers.
The only downside to using lead ads is that you can’t automatically retrieve your leads. Instead, you have to manually export leads information yourself.
And this is a problem because you need to immediately follow-up with your leads and start building a relationship with them to keep your product or service at the top of their mind.
But with LeadsTunnel you won’t have to worry!
LeadsTunnel is a software that ‘tunnels’ your new leads directly from your lead source into your Email Service Provider or CRM or choice in real-time
This will allow you to reduce your lead response time to engage with your leads as soon as their email and information are collected.
There are also in-app emails and SMS features that give you the ability to communicate with your lead and store all their information in LeadsTunnel.
So, try LeadsTunnel for yourself by claiming your FREE 7-day Trial!
Get Started With Email Marketing
Now that you know email strategies to help with your Lead Generation, you can start implementing them!
Email marketing might sound like a long and time-consuming process, but honestly, the emails you create can be short and simple.
Nobody wants to read long extravagant emails anyways! And all these strategies mentioned today, aren’t hard to implement either.
So, try one of the strategies listed above and comment below letting us know how it worked out for you! And if you haven’t yet, please share this blog with your own network of entrepreneurs.