Have you tried using Facebook Lead Ads to generate leads for your business, but didn’t get the results you wanted?
With these highly-effective Facebook Lead Ad Strategies, we are going to make it a lot easier for you and your business to get leads.
The great thing about using Facebook Lead Ads is that its a low cost per lead, and you don’t need to create a landing page. This means that you don’t have to worry about coding or design because you can collect leads directly from Facebook.
Facebook Lead Ads Strategies work well for both online and offline businesses such as E-Commerces, Small Retail Stores, Insurance Providers, Real Estate Agents, and a Car Salesperson. When you give your potential customers something free, it’s can be a highly effective strategy.
Why Is “Free” One Of The Most Powerful Words To Use In Your Facebook Lead Ads?
When you have a free offer, it attracts people and helps get them to lower their guard on hearing a sales pitch. They don’t mind having something sold to them when they get something out of it in return.
Consumers also love to take advantage of businesses. When they feel like they are getting value out of you, they are more likely to come back for more.
It’s important to use the word “free” in your ads and to give your audience free content. It triggers an emotional feeling that they are getting value out of you and your business.
We have created a list of the top 3 highly-effective Facebook Lead Ad Strategies that you can try to generate leads. Let’s get started!
Facebook Lead Ad Strategies
Strategy #1: Using A Lead Magnet As Bait
A Lead Magnet is anything that you can give away for free to attract leads to provide you with their information in the Facebook Lead Ads form.
The idea is that in exchange for their contact information, they get something for free in return. It could be something educational or entertaining that is valuable to them.
There are different types of Lead Magnets that you can give your audience depending on the type of business you have. Here are some examples:
- Ebook / PDF
- Video Training
- Free Gift
Lead Magnets can build authority in your industry and educate customers. Here are examples of what a Lead Magnet could be about depending on your industry:
- 7 Things You Need to Know Before Buying Your Home or Car
- 10 Tax-Saving Hacks For Small Businesses
- The Best Tips & Tricks To Train your Puppy.
The examples above are great when using a Lead Magnet that is giving away a free book, pdf, ebook, or video training. If you are an offline store, using a free gift or coupon as a Lead Magnet can be a great way to collect leads and get people to come to your store.
Using a Lead Magnet is the most effective way to offer something for free because it helps to get leads and proves that you are knowledgeable about your industry. It also shows your audience that you can provide them with useful content.
Strategy #2: Giving Exclusive Discounts To Reward New Customers
Exclusive Discounts work well on First-time customers because it encourages them to use the coupon they have received and to give your business a try.
Sometimes they might be uncertain and just need an extra push. If you offer an exclusive discount to new customers, it’s a great way to start building a relationship with them.
For example, if you are a small business and want to get more leads for your business, you can offer them a 20% discount for first-time customers only.
After they provide you with their information to collect the discount, you could lead them to your website to make their first purchase. Then, you slowly start to build a relationship with them through your sales funnel to convert them to a customer.
This strategy could work for offline companies too. When a prospect gets the coupon from you after providing their email, send them an email inviting them to come to your shop to redeem the coupon. There are endless possibilities with Facebook Lead Ads.
Strategy #3: Scheduling a Free Strategy Call
The final strategy that we suggest is offering a free strategy call that gives a price quote, estimate, or advice to the leads you get through Facebook Lead Ads. This is a great strategy for an Attorney, Insurance Provider, or a Coach.
In exchange for their information, you provide them with a small service that can get them interested in your business.
We understand how time-consuming these tactics can be to implement in your business. You already have enough work as it is. But a great way to automate your Facebook Lead Ads and make things easier for yourself is to start using these strategies with LeadsTunnel.
Automate Your Lead Generation
LeadsTunnel is an easy and fast way to automate and streamline your prospects. As soon as your prospect submits their information in your Facebook Lead Ads form, you’ll instantly get notified. This makes it simple and easy for you to contact your leads immediately.
With Leadstunnel, we have created a “tunnel” to streamline your leads into your desired CRM or ESP (Email Service Provider). This will help automate your existing email marketing funnels. Making it easier for you to build and create relationships with your new leads. You’ll automatically be able to send them an email, SMS, exclusive offer, or schedule a call as soon as they submit their information.
We have over 24 integrations with the world’s top CRMs and ESPs providers, and we are always adding new ones for our customers. Best of all, we have a built-in CRM System to help you manage leads.
There isn’t a better time than today to start using LeadsTunnel and automating the entire process. Begin turning your newly-acquired prospects into customers. Start right now by trying out LeadsTunnel today with our 7-day free trial.
Start Implementing These Strategies Today
We hope that these strategies have been useful to you and your business. If you use these strategies, we would love for you to share your results with us!
In our opinion, Facebook Lead Ads is one of the best ways to generate leads for your business and to grow your email list. Get ahead of your competition and start creating Facebook Lead Ads today. But before you do that, don’t forget to share this post and comment below!
We love hearing your suggestions and feedback as we want to continue to provide you with the best training possible to help you grow your business.