The process of generating leads has become a lot easier on mobile devices because of Facebook Lead Ads. A prospect clicks on the ad they are shown, and a form pops-up with questions that are pre-populated with their information.
Using Facebook Lead Ads to bring in leads can be a very successful method, but sometimes when you are just beginning to do Facebook Lead Ads, you can make deadly mistakes that can make or break your lead ad.
So, to help prevent that from happening, we have made a list of deadly mistakes that are commonly made with Facebook Lead Ads.
Continue reading to discover 5 deadly mistakes to avoid when you are creating your Facebook Lead Ads.
Mistake #1: Not Asking The Right Questions
It is important to know what questions to ask your leads as it can make a big difference in the outcome of your lead ad.
Asking for too much information that doesn’t make sense for your business may prevent people from giving you their information.
Or if you ask for too little information, you might have trouble closing the sale and end up with too many leads because it was easy for them to opt-in to your offering.
For example, if you are a digital agency, and you are doing a Facebook Lead Ad that is offering to do a free phone consultation, it makes sense to ask a lot of questions in your form. The reason for this is because you need to get a better sense of how you can help your leads to close the sale.
Leads will most likely fill in all their information if they are really interested and having that many questions will help get rid of any leads that aren’t really interested in your offerings.
But if you are just giving away a free ebook to grow your email list, you would want to only ask for the lead’s name and email. Otherwise, people would be skeptical of why you are asking for a lot of information and might not put in the effort of giving all their information just for a free ebook.
This is why it’s important to think of your overall marketing objectives and to strategically ask questions that make sense for the purpose of your lead ad.
Mistake #2: Not Having An Intro Section
A common mistake is not making an intro section for your Facebook Lead Ad. It’s a common mistake to skip making an intro because it’s optional.
It’s important to have one because you can let your prospects know more about your products or services. It can also be a chance to sell, make people curious, nurture your leads into taking desired actions, and to let them know what to expect from you in the future.
When you don’t include an intro, you are missing out on having extra space for additional copy and images.
There is limited space to how much copy can fit in your ad, but having the intro section gives you more room to write any additional information that might be important as there is more space for copy. You can add a short paragraph and different images to your intro to catch people’s attention.
The intro section is your opportunity to pre-qualify your leads and to let them know if your business or service is for them. So don’t forget to make an intro for your Facebook Lead Ad and get creative with utilizing it to help you better generate new leads.
Mistake #3: Not Having a Clear Call-to-Action
When it comes to any ad, you need to have a clear Call-to-action (CTA), so leads know exactly what action you want them to take next.
For Facebook Lead Ads, the CTA for the thank you screen is customizable. This means you are not limited to only the CTAs from your main ad.
To create your own customized CTA, go to the thank you screen section and fill in what you want in the “Button Text” field.
Your CTA Button is important, but you also want to make sure that your Facebook Lead Ad copy has a clear CTA as well. This helps it fit together with your whole marketing objective for your ad.
When you have a strong CTA, it allows you to push your lead further down your sales funnel. If you have an E-commerce store, it can also be a chance for you to monetize your ad and sell through your CTA button.
With your CTA button, you can link your leads directly to an affiliate link or a landing page to make an immediate sale.
No matter how you use the CTA button, when you have a clear CTA in your ads, it ensures everything fits together with your overall marketing objective. It lets you gather more leads and convert those leads into customers.
Mistake #4: No Lead Magnet
Unfortunately, people aren’t very motivated to just give you their information. Facebook users are constantly getting asked by every company they encounter on the platform to sign-up for something.
This is why a mistake that people can make with Facebook Lead Ads is not having a Lead Magnet.
You have to give people a little encouragement to provide you with their information, and a great way to do that is with a Lead Magnet.
A Lead Magnet is anything that you can give away for free to attract leads to provide you with their information in the Facebook Lead Ads form. In exchange, they get something for free by giving their information.
It could be anything that serves value to them that is entertaining or educational. There are lots of different types of Lead Magnets that you can give away, depending on the type of business that you have. Some examples of a Lead Magnets you could giveaway is:
- Free Ebook
- PDF template
- Coupon for first-time customers
- Free Gift.
Make sure your Lead Magnet has valuable content for your new leads as it is your first point of contact with them, so you want to impress them.
Mistake #5: Not Automating The Process Of Collecting Your Leads
There are so many important steps that come after you have collected your leads. A mistake that is often made when generating leads is not having a plan on how to manage those leads.
Once you have captured all your information from Facebook Lead Ads, there is no automated way to input the information into a CRM or ESP (Email Service Provider) of your choice.
As a business owner, you don’t want to waste your time downloading all the information and uploading it yourself into a CRM or ESP. When handling leads, you need to start building that relationship immediately to keep them interested and engaged with your business.
It’s unrealistic to think you can contact each of the new leads as soon as you have their information. But with LeadsTunnel, you won’t have to worry about any of that.
Don’t Leave Your Leads Unattended
LeadsTunnel is a software that manages all your leads in one place. As soon as a lead submits their information into your Facebook Lead Ads, LeadsTunnel will ‘tunnel’ the new lead and push their information into the CRM or ESP of your choice. Then it automatically sends them an auto-response email or SMS text that you have created to start taking them through your customer journey.
This makes it a seamless and automated way for you to quickly respond to your news leads and begin building a relationship with them.
Try LeadsTunnel today with our FREE 7-day Trial to automate the entire process of collecting leads from Facebook Lead Ads.
No Mistakes, Only Success
Now that you have learned about deadly mistakes that marketers make when creating Facebook Lead Ads, we hope that you can learn from these mistakes and generate lots of new leads!
You are already ahead of the competition by learning about Facebook Lead Ad mistakes and preventing yourself from making them.
We would appreciate it if you commented below to share some of your own mistakes that you have made with Facebook Lead Ads. This way, we can help one another and learn from each other’s mistakes. Please share this article with your network of business owners and entrepreneurs.