When it comes to Facebook Ads, it doesn’t need to be as complicated as you may think, it can actually be very simple.
There are lots of straightforward targeting strategies that you can use that will achieve good results.
And the best way to do that is by following the KISS Principle!
What Is The KISS Principle?
The KISS Principle stands for “Keep It Simple Stupid.” It’s a design rule that follows keeping things simple because designs perform better when they are simple compared to complex ones.
KISS can also stand for “keep it short and simple” or “keep it simple and straightforward.” There are lots of different variations, but they all follow the same concept of keeping things as simple as possible for the best results.
And the same rules can apply when it comes to targeting on Facebook.
So, we have created 3 Simple Core Targeting Strategies that you can use for your Facebook Ads.
Which is strategies that business owners can use on Facebook by going after keywords, big player names, and public figures for detailed targeting.
We even follow the 3 simple core targeting strategies for our own Facebook Ads because Keeping it simple stupid really does work!
If you learn better through video, be sure to check out our CEO’s video below that explains everything you need to know about using the KISS principle for targeting your Facebook Ads.
Otherwise, continue reading to learn about the 3 Simple Core Targeting Strategies that you can use for your Facebook Ads.
The first of the 3 simple core targeting strategies that follow the KISS Principle is using keywords.
You want to think about what keywords people would search for on Google to find your product or service.
And then you can take the keywords, and plug them into Facebook Insights.
Facebook Insights will give information about the audience of the keyword, so you can better understand them.
Then target your ad with the keyword you think will perform best based on the information you find about them in Audience Insights.
You can even just test the keyword yourself by running an ad and seeing how it performs.
For your detailed targeting, we recommend using one big interest keyword for your targeting per ad you run, which means that it has a large audience size on Facebook.
And you only choose one big interest targeting, so you can easily compare ads to see what big interest targeting got the best results.
2) Big Player Names
There is always a big player in any industry, and you can easily use this to your advantage when targeting your ads on Facebook.
For example, if you sell homeware products, a big competitor in that industry would be Bed Bath And Beyond.
And what you could do is use “Bed Bath And Beyond” as your keyword for your detailed targeting.
The reason you want to target big-named competitors in your industry is because you know that your audience is already shopping with them and interested in those types of products.
This way, you can get your ad to appear to them on Facebook, give them an intriguing offer and then get them to buy with you.
3) Public Figures
In any industry, there is always a public figure that people look up to, and you can easily utilize this when targeting your ads.
For example, if you’re selling cooking products, you could target somebody like Rachel Ray.
So when you do your Facebook detailed targeting, you type in the public figures name and target people that follow them and are interested in them.
This strategy works because their audience would be interested in what you have to offer since it’s the same industry.
Facebook Ads aren’t rocket science, which is why you need to remember to keep them simple stupid, especially when it comes to your targeting.
Because the 3 Simple Core Strategies really are effective ways to reach an audience that would be interested in your product or service.
And they can even be applied to your lead generation ads.
Every business needs to bring in new leads, whether that be for growing your email list or finding new customers.
And the easiest way to do that is with Facebook Leads Ads.
Facebook Lead Ads can collect leads within the platform. It’s an easy way for people who want to subscribe to fill in a form on Facebook because the form is pre-populated with their information such as name and email address.
So, when you run lead ads on Facebook, remember to keep it simple and follow the 3 Simple Core Targeting Strategies.
You can even check out our blog by clicking here that explains exactly how to set-up a Facebook Lead Ad.
The only downside to using Facebook Lead Ads is that you can’t automatically retrieve your leads from Facebook.
Facebook makes you go in and manually export your leads yourself and then import them into whatever CRM or ESP (Email Service Provider) you are using.
And this is a major problem when you need to immediately make contact with your new leads and start building a relationship with them to keep your product or service on the top of their mind.
But LeadsTunnel can help you do that!
Automate Your Digital Marketing Funnels
LeadsTunnel is a digital automation software that ‘tunnels’ your new Facebook Leads into your existing digital marketing funnels.
So, if you have a CRM or ESP, Leadstunnel will send all your new leads information into your provider, so you can respond to your new leads in real-time as soon as they come in.
But even if you don’t have a CRM or ESP, there are in-app email and SMS features that let you have conversations with your leads and store all their information in LeadsTunnel as a cost-effective solution.
So claim your FREE 7-Day LeadsTunnel Trial today to easily start turning your new Facebook Leads into customers right away!
Keep It Stupid Simple
We hope this blog has given you some insights into how easy Facebook Ad targeting can really be, as well as your Lead Generation!
Please let us know any of your own simple Facebook Ad targeting strategies in the comments. And if you can, share this blog with your network of entrepreneurs.