Rumors are floating around that Facebook Lead Ads can bring in low-quality leads compared to leads coming in through an opt-in landing page.
In some cases, this can be true because of the easy opt-in for Facebook Lead Ads.
Prospects that are submitting a lead ad form could be using outdated information because the fields are pre-populated with their information. Some people have had their Facebook account for many years and probably haven’t updated their information.
But don’t worry, there is a simple solution to solve this issue that anyone can do.
Remove The Pre-Populated Input Fields From Your Facebook Form
The way to start getting higher quality leads through Facebook Lead Ads is by removing the default fields that Facebook has set-up when you first create the ad.
After you delete the automatic fields, create a new “Custom Question” and label it as name, email, or whatever information you want to collect. This forces prospects to enter their information themselves instead of letting Facebook autofill it. Here’s an example in the screenshot shown below.
As you can see above, all you need to do is click “Add New Question” and select “Short Answer.” This gives you the ability to write your own question into the field.
Get High-Quality Leads
Removing the pre-populated questions can be a great way to encourage Facebook users to give you their most updated information.
However, there is a trade-off. For higher quality leads, you’ll be getting a lower opt-in rate.
The reason for this is because when they are required to fill in their information, they are making more of an effort to learn about your business and what you are offering compared to the pre-populated form.
This allows you to cut out the leads that are just interested in getting the freebie you are offering. Instead, you are collecting higher quality leads because they went through the effort of putting in their information.
If the Facebook Lead Ad form is pre-populated, that means all the prospect has to do is click submit to give you their information, which won’t give you high-quality leads because of the easy opt-in.
For example, if you work in Real Estate, you want to bring in high-quality leads that are actually interested in buying a house since it’s a high-ticket purchase. Therefore, collecting a large number of leads that just clicked submit to get your offering isn’t useful for your business.
This is where you have to make the decision that is best suited for the needs of your business. Do you want high-quality leads or more leads?
Regardless of which method you use for collecting your leads with Facebook Lead Ads, it’s important to keep your leads hot and to start building a relationship with them. The most effortless way to do that is with LeadsTunnel.
Keep Your Leads Hot
As a business owner, you have to immediately contact the leads you have received through your Facebook Lead Ads to keep them interested in your product or service.
The best part of LeadsTunnel is that it “tunnels” your new leads and pushes them into a CRM or ESP of your choice. This makes it a seamless and automated way for you to contact your new leads and start building a relationship with them.
Depending on the objectives of your ads, you might be collecting more information than just the basics. The issue is that there are limits to the information sent to your desired autoresponder and CRM platforms when using custom fields.
One of the great features offered by LeadsTunnels is smart data-mapping. It identifies the information that can get sent to the autoresponder or CRM platform. The rest of the data gets stored safely inside our leads manager for easy access when you need it.
Start automating the entire process today by trying out LeadsTunnel with our 7-day free trial. You can start turning your newly-acquired prospects into paying customers by signing up today.
You have to prevent your leads from going cold, and the best way to do that by using LeadsTunnel.
Get The Right Leads For Your Business
Create a Facebook Lead Ad today and start collecting the right leads for your business. If you don’t know how to create a Facebook Lead Ad, you can learn how to by checking out our blog that gives you a full walkthrough on creating a Facebook Lead Ad.
Let us know if this technique helps get you the high-quality leads that you need for your business, and share your results with us! We love hearing about how our training has helped your business.
Be sure to help us by sharing this post with your network of entrepreneurs, and leave a comment letting us know what you think of this simple technique for getting high-quality leads.
And don’t forget to claim your free 7-day trial today! You don’t want to miss out on keeping your leads hot with LeadsTunnel.