Even if you are selling the best product in the world, if the image for the ad is bad, it won’t sell.
So for today’s blog, we are going to teach you how to create Facebook Ad images that look like they were created by a professional!
Because the image you create for your ad can make a big difference in your ad getting clicked or not.
Now, let’s get into this blog and first talk about the best practices to follow when creating images for your Facebook Ads.
Best Practices For Creating Facebook Ad Images
1. Place The Main Selling Point Or Special Offer In The Ad Image
The first best practice you want to follow when creating ad images for Facebook is having one main selling point or special offer featured on the image.
This will help to attract people to click on your ad when they see it.
Don’t include everything you are offering, narrow it down to one thing that is really going to attract people.
You want to think about what selling point or a special offer is going to make people stop scrolling and read your ad.
For example, here is an ad image used on Facebook for our Email Accelerator course:
As you can see from the image above, the special offer is the course being free and we featured that in our image.
The reason we put that special offer on the ad is that we knew the word “free” would attract people to want to click on the ad and learn more about our Email Accelerator course.
2. Easy On The Text
Now, the reason why we tell you to only list one main selling point or special offer on your ad is that you don’t want to have too much text.
Facebook states that images with less than 20% text perform better. And they consider ads with too much text in the ad’s image to be low-quality.
And for reference, image text is only the text that is on your ad creative, it does not include text outside the image, like in the body text of your ad.
And to help make sure you follow best practices for text on your ad images, be sure to check out Facebook’s Business Help Center by clicking here. They give great examples of what is considered too much text.
3. Use High-quality Images
This should be an obvious one, but just in case you aren’t aware, it’s very important to use high-quality images for your ads.
Nobody is going to click on a burry looking ad, and it could also affect Facebook approving your ad. For reference, Facebook ad images have a recommended resolution of 1,200 x 1,200 pixels.
And the image for your ad should always be uploaded as a JPEG or PNG file.
And don’t worry, it’s not hard to get high-quality images for your ads. We provide you with free sources later for high-quality images that you can use for your Facebook Ads!
4. Use The Right Image Size
Another thing you always want to remember to do when it comes to creating your ad image is to use the right size.
You don’t want your image size to be too big. Otherwise, parts will get cut off, and it won’t fit properly in Facebook’s news feed, or if it’s too small, the image will become blurry and unreadable.
The minimum image size you want to use for your Facebook Ad images is 476 x 249 px. But we recommend using 1080 x 1080 px for standard Facebook ads such as the ones that appear in the newsfeed ads.
Now that you know the best practices to follow for creating your Facebook Ad image, let’s explain how to actually create the image for your ad.
How To Create Your Facebook Ad Image
The first step to creating your ad is planning out the messaging and having a general idea of what you want your ad to look like.
Remember to keep it simple because it doesn’t need to be a complex design.
As mentioned earlier, know what selling point or special offer you are going to feature on your ad if you do plan on having text.
If you want your ad to have no text, that is fine too. But keep in mind, that ads with a little text can stand out more than ads without text.
And if you want to get some ideas on how to make your ad look, go and check out Facebook’s Ad Library.
It’s a free tool created by Facebook that you can use to see how other businesses are making their ads look, and it can also be a chance for you to see what your competitors’ ads look like!
The next step is to find images to use for your ad.
You can go out and take photos, or use photos that you already have.
If you do choose to use your images, just make sure they look professional and are high-quality like I mentioned earlier.
And if you are giving away a free digital product in your ad, then you can also use DIYBookCovers for free to create a 3D mock-up for you of your eBook, PDFs, or workbook.
The reason for this is because 3D images or visual representations of digital products help to attract more people. This is because they can visually see what it is.
Create Your Ad Image
Now that you have everything you need, it’s time to create your ad!
To create the image for your ad, our top recommendation is using Canva. It’s a completely free tool that is super easy to use and has a bunch of different templates to help you design your ad.
All you have to do is search “Facebook Ad” in the search bar and then select whatever type of Facebook Ad you are creating, as shown in the image below.
And it’s properly sized already, so it’s the right dimensions for your ad!
For standard Facebook Ads, selecting “Facebook Feed Static Ad” will get you the dimensions of 1080 x 1080 px, as we mentioned earlier, that size works for ads that appear in the newsfeed.
Then after you have created the visual for your ad inside of Canva, there is another great free tool that Facebook has called Creative Hub that allows you to create mock-ups of your ad!
So, if you want to get an idea of the overall look and feel of your ad before you run it, Creative Hub is a great way to do that!
To access Creative Hub, you must have a Facebook Business Manager account, which you can learn how to get an account by clicking here.
Then once you log-in, you click on the 3 lines in the left-hand corner of your screen, and there will be a list of shortcuts. Select the one that says, ‘Creative Hub,’ and it takes you directly where to create your ad mock-up.
The great thing about Creative Hub is that it gives you the freedom to play around with how you want your ad to look before having to go through the set-up process in Facebook.
It also allows multiple people to edit ads, and it shows you how your ad is going to look in different ad placements.
Build Your Ad
After you have created the image to use for your ad, it’s time to put all the pieces together and set-up your ad in Facebook Ad Manager.
When first setting-up your ad, you’ll be asked what your objective is. There are so many different types of objectives that you can choose from, but one that not many marketers utilize is Facebook Lead Ads.
To create a Facebook Lead Ad, select the option of ‘Lead Generation’ like shown in the image below.
Facebook Lead Ads allows you to easily collect information from leads, such as their name and email when your ad is clicked on. A form pops-up that is pre-filled with their information that they can submit to you.
And what makes Facebook Lead Ads so great is that it allows you to grow your email list and collect leads for your business without having to create a website or landing page!
And it gives you the ability to collect a variety of information from people. You can ask them auto-filled questions, short questions, and even schedule an appointment.
Here is an example of what a Facebook Lead Ads look like in the image shown below:
If you want full details on how to set-up a Facebook Lead Ad for your business, go here to read our blog that gives you an entire walk-through on creating a Facebook Lead Ad.
Although Facebook Lead Ads is a very effective way to gather leads, it does have one problem, that there is no automated way to collect your leads.
Instead, you have to manually export the leads yourself and import them into your ESP or CRM of choice, making it impossible to contact your leads right away.
But with LeadsTunnel, you don’t have to worry about any of that!
LeadsTunnel is software that ‘tunnels’ your new leads into your pre-existing CRM or ESP (Email Service Provider). It sends all the collected information from Facebook Lead Ads into your provider.
This will allow you to respond to your new leads in real-time and send them an email as soon as their information is collected.
Get To Work!
Now that you know how to create images for your ads, and how you can even set-up your own Facebook Lead Ad, it’s time to get to work on putting all this information to use for your business.
We also have a blog that shares a secret formula to writing high-converting Facebook Ad copy, I highly recommend checking it out by clicking here. It will help to make sure your ad copy is just as good as your ad images!
And remember to comment below sharing your tips and tricks for creating Facebook Ad images that get clicked! If you can, please share this blog with your network of entrepreneurs, we appreciate it!
If you haven’t yet, don’t forget to claim for your FREE 7-day LeadsTunnel Trial!