There is a new way to gather leads, Google Lead Form Extension.
Google Lead Forms is very similar to Facebook Lead Ads, but many business owners are wondering which one is better to use.
Today, we are going to look at the similarities, differences, and advantages of Facebook Lead Ads versus Google Lead Forms.
The Setup Process
The great thing is that both Google Lead Forms and Facebook Lead Ads have a similar setup process. You select that you want to generate leads and then create your form for the ad.
One of the differences with the setup of a form is that google only has four options for information to collect. These options are name, email, phone number, and postal code.
While the fields for Facebook Lead Ads form has many different options, and you can pretty much gather any information you want from a lead.
Both forms have a message after filling in the requested information. It gives them a call-to-action with the option of visiting the website, calling the business, or downloading a file.
For information on how to set up a Google Lead Form, check out this post with a step-by-step on how to create a Google Lead Form here. Our other blog also shares the process of setting up a Facebook Lead Ad here.
Even though Facebook and Google have similar ways of setting up their lead ads, the way the platform’s target is very different.
The Targeting Difference
Facebook targets its ads based on your behaviors, interests, and how you interact when you are using the platform. They collect information on what you share, like, comment, watch, and then show you more of what you have engaged with. They look at who is most likely to like your business page and engage with your ads.
When targeting on Facebook, you also have the option to target a lookalike audience. This is a great tool to reach new people who are most likely going to be interested in your business because they are similar to your best customers.
But Google is based on hyper-active buyers. This means that prospects are already searching to buy your product or service when your ad appears. The reason is that Google targets based on keywords that people are searching for when they are on google.
For example, you are a car salesperson, and you pay for your Google Lead Form to appear when someone searches for “Used Car.” This means that your prospect is a hyper-active buyer because they are searching with the intent to possibly buy a used car.
Since Google Lead Form appears to searchers when they are searching for a keyword related to your product or service, it should provide you with higher quality leads.
The Quality Of Leads
The reason for this is because when someone is on Facebook, they are just on the platform to engage with content, videos, and friends. They aren’t on the platform with the intent of looking for your business. They just happen to get hit with your ad based on how they behave on the platform.
For example, if a person is searching for life insurance locally and gets hit with a related Google Lead Ad, the lead quality would be higher than someone on Facebook scrolling who gets served a Facebook Lead Ad with the same offer.
The person seeing the Facebook Lead Ad might not be in the market for life insurance. They could be getting the ad based on where they live or a video they engaged with previously.
However, this is all based on opinion and people’s habits on the platforms. Nothing is guaranteed, so test it and find out what works best for your business.
If you want to learn a simple technique to get higher quality leads with Facebook Lead Ads, check out our blog post here.
Another thing to consider is the prices of each platform. Prices vary for both Facebook Lead Ads and Google Lead Forms.
The Pricing Comparison
The price of each platform depends on how competitive your market is. The more competitive your market is, the more you are competing with others for ad space, which makes the prices go up because it’s all auction-based.
One of the great things about Facebook for local businesses is that you can also target based on location. This helps you narrow down the competition by only advertising to those that are a certain radius around your business location, making it more budget-friendly.
Generally, Facebook Ads are cheaper in comparison to Google Ads. But as we mentioned earlier, it depends on your business and the industry.
Both Facebook and Google Lead Ads can be great for your business, but it can be hard to manage so many platforms and leads. By using LeadsTunnel, you can automate the entire process of generating leads.
Make Lead Generation Easier
The biggest downfall of both Google and Facebook is that there is no automated way to collect your leads information and import them into a CRM or ESP(Email Service Provided). As a business owner, you don’t want to leave your leads unattended.
The best way to prevent that from happening is with LeadsTunnel. It’s a software that streamlines your leads into your desired CRM or ESP. This allows you to automate your email marketing funnels and to start quickly building relationships with your new leads.
With LeadsTunnel, as soon as your prospect submits their information into your Facebook or Google Lead Ads form, you’ll get immediately notified. This helps you to nurture your leads and keep them hot.
We have a built-in CRM System to help you manage your leads, and we have over 24 integrations with the world’s top CRMs and ESPs. We are always adding new ones to help you run your business seamlessly.
Begin automating the entire process of collecting leads from Google and Facebook today. Sign-up by clicking the link below and try LeadsTunnel for FREE with a 7-day trial.
Keep Trying Till You Find What Works Best
After reading through the comparison of Facebook Lead Ads and Google Lead Ads, you may be wondering which one is the best for your business.
The truth is, both do the job of generating leads for your business. Yes, one may have an advantage over the other. But both can work towards capturing as many leads as possible for your business. This is why you need to test both and figure out what works for your business. Always keep learning and testing your ads.
Be sure to share with us how Facebook Lead Ads and Google Lead Forms have helped your business. We love to get feedback on our training because we want to provide you with the best lessons to help you grow your business.
Please share this post with your network, and leave a comment letting us know what you think about Facebook Lead Ads and Google Lead Ads.
And remember to claim your FREE 7-day LeadsTunnel trial now, you don’t want to let your leads turn cold.