The digital world is constantly changing with new trends, technology, and tactics, which is why it’s important for your business to stay up-to-date.
Otherwise, you could fall behind while your competitors get ahead.
So to help your business remain relevant, we have made a list of 7 statistics that you can use for your lead generation strategy!
Continue reading to learn about these Lead Generation statistics…
1) 96% of people who visit your website aren’t ready to buy from you yet (Source: Marketo).
Why It Matters: Your website might not get you sales, but this doesn’t mean that visitors aren’t interested in your product or service. They just might not be ready to buy, but they may be willing to provide you with their contact information to hear from you later.
That’s why it’s important to have clear steps that tell them what action to take while they are visiting your website. So that you can start taking them through the sales process once they submit their contact information.
2) 51% of email marketers say that segmenting your email list is one of the most effective personalization tactics for nurturing leads (Source: Ascend2).
Why It Matters: Segmenting your email list helps make the emails you send more personalized because it’s tailored to where they are in the customer journey.
It can even be as simple as segmenting your email list by customers who have purchased and those that haven’t purchased.
This way, you can send emails encouraging a second purchase from customers who have purchased already. Then, other emails continuing to push customers that haven’t purchased through your sales funnel.
3) Following-up with web leads within 5 minutes can increase their chance of converting by 900% (Source: InsideSales).
Why It Matters: There are so many other businesses running ads on Facebook and trying to generate leads. And by contacting your leads immediately, it helps increase your chance of converting them into a customer and keeps your business at the top of their mind.
And the easiest way to do this is by automating the process, which I will explain a little later in this blog.
4) The top 3 methods that marketers use for attracting leads are email, website, and search (Source: Demand Generation Report).
Why It Matters: The reason marketers use these methods is that they work, especially sending emails to your leads. It’s a great way for you to build relationships with new leads and push them into becoming a customer by sending special offers.
In fact, our main way of getting sales from new leads is by sending follow-up emails.
5) When marketers prioritize blogging, they are 13x more like to see a positive ROI with leads compared to those that don’t (Source: Hubspot).
Why It Matters: Writing blogs might feel like a very tedious and time-consuming project. It won’t pay off right away, but statistics like this one tell us that in the long run, it’s beneficial.
This is because blogs can help build your authority in your industry and generate leads.
6) The best social platform for Lead Generation according to B2B Marketers is Facebook (Source: eMarketer).
Why It Matters: There are so many social platforms that you can use to generate leads. But marketers find that the best platform for Lead Generation is Facebook.
We even use Facebook Lead Ads as our lead generation strategy as it is a very successful way to gather leads.
If you didn’t know, Facebook Lead Ads allows you to collect leads information within Facebook through a pre-filled form. Not only does this allow you to collect leads quickly, but you also don’t need to build an opt-in landing page!
If you want to learn more about Facebook Lead Ads, check out our blog here that gives a full walkthrough on how to set-up your first Facebook Lead Ad!
7) 80% of marketers saw an increase in their number of leads when using automation software and 77% saw the number of conversions increase (Source: VB Insight).
Why It Matters: There are so many ways to gather leads, and even if the strategy you use is effective, it is all for nothing if you aren’t able to start building a relationship with your leads immediately.
Because as the statistics above show, using automation software to help with generating leads, does make a difference in your results.
And the reason for this is probably because of what I mentioned earlier, contacting your leads within 5 minutes can increase their chance of converting by 900%, which is why it’s important to automate the process of Lead Generation.
And with LeadsTunnel, you can do that!
Automate Your Lead Generation
LeadsTunnel is software that ‘tunnels’ your new Facebook Leads into your pre-existing digital marketing funnels.
If you have a CRM or ESP (Email Service Provider), LeadsTunnel will send all your new leads information into your providers. This will allow you to respond to your new leads in real-time as soon as they come in.
There are also in-app email and SMS features that give you the ability to communicate with your leads and store all their information in LeadsTunnel. This is a cost-effective solution if you don’t have a CRM or ESP in place.
So claim your FREE 7-day LeadsTunnel trial today to start building relationships with your new leads immediately and automating the entire lead generation process!
Your Lead Generation Strategy
We hope that these 7 Lead Generation statistics have helped spark new ideas for your lead generation strategy.
It doesn’t matter if you just started your own business or have an established business, it’s important to know the statistics for lead generation. This way, you can make discussions that are best for your business based on what the stats are telling you.
If you decide to implement any of the ideas in this blog, let us know the results in the comments below because we love hearing about how our training has helped your business!
And don’t forget to share this blog with your network of entrepreneurs! We really appreciate it.