You aren’t alone when it comes to struggling with generating leads for your business. In fact, over 61% of Marketers say generating leads is their top challenge according to Hubspot.
Lead Generation can feel like an overwhelming and difficult task, but for a business to grow and earn revenue, it needs to bring in leads and convert them to a customer.
So, to help with that, today we are going to show you two easy methods that are effective and can continuously bring in new leads in 24 hours or less!
But before we get into that, you’re probably wanting to know more about Lead Generation and how it works…
What Is Lead Generation?
Lead Generation is the process of attracting people to your business and then collecting their information if they are interested in learning more about your product or service.
The goal of generating leads is to eventually turn that lead into a customer to turn a profit.
Here is a simplified version of what a sales funnel looks like for Lead Generation:
The funnel starts with generating leads by making people aware of your product or service. You make them aware by attracting their attention with a special offer or by giving away something for free in exchange for their information.
Once you collect their information, you follow-up with them through email, by phone, or in-person to help encourage making them go from being a lead to a customer.
Then they make a decision and determine if they want to purchase your product or service.
And if they do decide to purchase, then your lead becomes a customer!
Now that you know the sales process for Lead Generation, let’s get into the exciting stuff!
How To Get Leads For Your Business?
There are two main methods that we recommend using for your lead generation strategy and they are Facebook Lead Ads and Google Lead Form Extensions.
Facebook Lead Ads
Facebook Lead Ads are like the normal ads you would run on Facebook except that a form pops-up for leads to submit their information to you.
Reasons To Use Facebook Lead Ads:
Pre-Populated Form: The form that pops-up makes it easy for prospects to submit their information and get a high volume of leads because it’s already filled with their information, so all they have to do is click submit.
No Landing Page: You don’t need to create an opt-in landing page as it is all inside Facebook which saves you time and money.
Targeted Audience: Lots of people are on Facebook which makes it easy for you to reach a lot of people with your ads and target them.
Works Across All Devices: Find potential leads on any device. Facebook Lead Ads works on both mobile ad desktop.
Can Collect A Variety Of Information: Gather any information you want from your new leads. You have the option to ask them auto-filled questions, short questions, and even schedule an appointment.
If you want a step-by-step guide on how to create your first Facebook Lead Ad, go here to read our blog that provides you with all the information you need.
Google Lead Form Extension
You can collect leads through Google Search Ads with the Google Lead Form Extension. When you create your ad, you can also add an extension, so that there is a form for searchers to click on and provide their information.
With Google Lead Forms, you can only ask for potential leads to give you their name, email address, phone number, or postal code.
Reasons To Use Google Lead Form Extension:
Capture Hyperactive buyers: With Google Ads, you are getting leads that are in the market because they are searching for something to buy that fills a need or solves their problem, so they are more likely to buy compared to other leads.
Great User Experience On Mobile: It is incredibly easy for users that are searching for your product or service to submit their information to you on the go. But do keep in mind that Google Lead Ad Extensions does not work on desktops.
Create Highly-Relevant Ad: Google Lead Ads get displayed based on what keywords you bid on for you. Therefore, your ads will be relevant to what the searcher is looking for.
If you want to learn exactly how to set-up Google Lead Form Extension for your next Google ad, check out our full walkthrough here.
Attracting Your Leads
Both those methods are great ways of collecting leads, it makes it easy for you to gather the information and for the potential lead to give you their information.
But you need to do a little more work to really get the prospect’s attention and motivate them enough to want to give you their information.
So to help get the attention of potential leads, you can use a Lead Magnet.
A Lead Magnet is a marketing tool that you can use to attract leads by giving away something for free in exchange for their information.
There are lots of different types of Lead Magnets you can use or create.
But the most important thing to remember is to have a Lead Magnet that your audience cares about, provides value, solves a problem, or fills a need.
Some examples of different types of Lead magnets are:
- Free consultation
- Limited time offer / Discount
- PDF File
- Cheat Sheet
- Video Training
And there are many more types of Lead Magnet that you can use, as long as it is something that would attract a prospect well enough to give you their information.
We also have a blog that shares exactly how you can create your own Lead Magnet. Go here now to check it out.
Challenge Of Lead Generation
Facebook Lead Ads and Google Lead Form Extension are two of the best and easiest ways to generate leads online.
But the only problem with using both of these is that for you to collect your leads, you have to go into Facebook and Google to find the button to manually export all the leads information yourself.
This isn’t good when you need to start building a relationship with leads immediately after they have given you their information.
Especially when there are so many ads on the internet now, it’s important to keep your business at the top of their mind.
And the best way to do that is by automating your digital Marketing Funnel with LeadsTunnel!
Automate Your Digital Marketing Funnels
LeadsTunnel is software that ‘tunnels’ your new Facebook or Google Leads into your pre-existing marketing funnels.
If you have a CRM or ESP (Email Service provider), LeadsTunnel will send all your new leads information into your provider. This will allow you to respond to your new leads in real-time as soon as they come in.
There are also in-app email and SMS features that give you the ability to communicate with your leads and store all their information within LeadsTunnel as a cost-effective solution for those who don’t have a CRM or ESP.
So claim your FREE 7-Day LeadsTunnel trial today to start turning your new leads into customers!
Generate Leads Today!
Lead Generation can seem challenging, but hopefully, this blog has provided you with good insights on how you can start bringing in new leads to your business.
Both ourselves and our students have had amazing success using Facebook Lead Ads and Google Lead Form Extensions to bring in leads.
Be sure to comment below letting us know any of your own methods for bringing in leads that have worked for you, so we can all help each other. And please share this blog with your network, we really do appreciate it.
And if you haven’t yet, click here now to claim your FREE 7-Day LeadsTunnel Trial!