There are so many ads on Facebook and Google now, which has made it difficult to capture the attention of potential leads.
But a great way to attract prospects is by using a Lead Magnet.
A Lead Magnet is a marketing tool that you can use to attract leads by giving away something for free in exchange for their information. It’s one of the best strategies to help bring in leads with Facebook Lead Ads.
The great thing about Lead Magnets is that with the proper tools and knowledge, anyone can make a Lead Magnet. So today we are going to teach you how to create a professional Lead Magnet that you can use for your Lead Ads.
There are many different types of Lead Magnets you can make, but it’s important to make one that’s about something your audience cares about, solves a problem or fills a need.
Today we are going to show you how to create your own Lead Magnet. The first thing you want to do is decide on the type of Lead Magnet to make. Continue reading to learn about different types of Lead Magnets you can make to attract leads.
Decide On The Type Of Lead Magnet
When deciding on what Lead Magnet to make, choose a Lead Magnet that is simple but also provides value to your leads
Here are examples of different types of Lead Magnets that you can make:
- Cheat Sheet
- Toolkit/resource list
- Video Training
- Free Trial
- Free Consultation
- PDF File
If you aren’t sure which type to do, we recommend doing whichever one makes sense for your audience, and that would be the easiest for you to create.
For example, if you are better at explaining with your words than with writing, you might want to consider doing video training as your Lead Magnet.
But your Lead Magnet doesn’t need to be something you have to create. You can always have your Lead Magnet be a special offer such as a free consultation, discount, or coupon like the example shown below. These types of Lead Magnets work best for Care Salesperson, Small Businesses, or E-Commerces.
This lead magnet is by Cloud Kicks, they are offering a 10% off first order coupon for the lead submitting their information.
The Lead Magnet above is an example from AdEspresson, they are giving away a free ebook download.
If you decide that you are making a Lead Magnet like the example by AdEspresso, that is providing free content, such as an ebook, pdf, white pages, or video training, then it’s time to create it.
Create Your Lead Magnet
For creating a Lead Magnet, you have a few options that you can choose from.
The first option you can do is to create it yourself. Depending on how good you are with writing, designing, and editing, this could be a great opportunity to showcase your talents to your leads.
A great free and easy tool to use for designing and creating a Lead Magnet all by yourself such as an Ebook, Workbook, or PDF is Canva.
There is also the option of outsourcing your Lead Magnet and paying someone to make it for you.
Creating your own Lead Magnet or outsourcing it are both good choices if you want something unique and that only you have.
But, you always have the option to get your lead magnet from ID PRL that sells Private Label Right Products.
You can sell, edit, and claim the products as your own. They have lots of options such as ebooks, videos, graphics, templates, articles, and audios for you to choose from.
However you choose to create your Lead Magnet, it’s important to make sure it’s a minimum of 25 pages if it’s an ebook, so it’s worth the lead’s effort.
You should also add personalized touches to it and include your own story if you outsource it. This makes it feel authentic to the lead that is getting it.
For the title of your Lead Magnet, you want to have numbers it in and to use odd numbers, so it’s more visually appealing and attracts the viewer compared to using even numbers.
It’s important to also include a specific promise in your title to entice the prospects to want your Lead Magnet.
Here is an example of a possible Lead Magnet title for someone who provides gardening services: 21 Tips For Growing Beautiful Roses In Your Garden
The key is to make a Lead Magnet that links back to your product or service within the content. This is to help convert your lead into a customer since that is the main purpose of your Lead Magnet.
For example, if you were a gardener, and your Lead Magnet was an ebook with 21 Tips For Growing Beautiful Roses, you’d want to include in the ebook how your product or service can help to grow beautiful roses.
Now that your Lead Magnet is created, let’s put it to use and start bringing in those leads!
Put Your Lead Magnet To Use
As mentioned earlier, the purpose of using a Lead Magnet is to attract prospects to give you their information in exchange for something free.
Lead Magnets can help attract leads through Lead Ads to help grow your email list.
If you aren’t sure how to create a Lead Ad, check out our complete Facebook Lead Ad Walkthrough to learn how to create your first lead ad by clicking this link here or read our full tutorial on creating your first Google Lead Ad by clicking this link here.
Lead Magnets are great for building authority and trust with your leads. It proves to them that you are knowledgeable about your industry by giving them free content.
So, take your newly made Lead Magnet and create a Facebook Lead Ad to begin generating leads today.
Facebook Lead Ads are a great way to generate leads and can be highly effective when used with a Lead Magnet. But it can be hard to manage so many leads coming in, especially since Facebook doesn’t have an automated way to import new leads information into a CRM or ESP (Email Service Provider).
But with LeadTunnel, you can easily automate your digital marketing funnels and start quickly building relationships with your new leads.
Manage Your Leads All In One Place
As a business owner, you don’t want to leave your leads unattended to go cold because you were unable to contact them right away.
The best way to prevent that from happening is with Leadstunnel. It allows you to streamline all your new leads into the ESP or CRM of your choice so you don’t have to do it manually yourself.
As soon as your prospect submits their information into your Lead Ads, you’ll get immediately notified. This helps you nurture your leads and to keep them interested in your products or services.
LeadsTunnel has a built-in CRM System to help you manage your leads, and over 24 integrations with the world’s top CRMs and ESPs. We are always adding new ones for our customers to help you run your business seamlessly.
Begin automating the entire process of collecting leads from Facebook or Google Lead Ads today. Sign-up by clicking the link below to try LeadsTunnel for FREE with a 7-day trial.
Bring In New Leads
We hope this blog has helped you learn how to create a Lead Magnet for your next Lead Ad.
Lead Magnets are a great strategy for generating leads because giving away something for free makes prospects lower their guard on hearing the sale. They don’t mind being sold to if they are getting something out of it in return.
If you can, please share this blog with your network and comment below to tell us how using a Lead Magnet has helped you generate more leads into your business.
Also, if you have any feedback on our training, please let us know as we want to provide you with the best lessons to help grow your business.