There isn’t much structure in place to manage and to help convert new leads into customers. This isn’t good when your ability to hit your revenue target begins with converting your leads.
The question you are probably asking right now is, how do you turn your leads into customers after you’ve generated them with Facebook Lead Ads or Google Lead Forms?
Generating leads is already difficult enough, so we have put together the best tips to help you succeed in converting your leads. Let’s get started!
Call-To-Actions In Emails
Call-to-actions (CTA) are very important to have when sending out emails to your leads, especially when it’s the first email you are sending them.
When you have a CTA, it encourages your leads to take the next step in becoming a customer. How are your leads supposed to know what to do next if you haven’t told them?
Here are tips for your email CTAs:
- Avoid having more than 3 CTAs per email
- Tell the lead exactly what you want them to do next
- Try different colors and words for your CTA buttons to find what gets a higher click-through rate.
When you have a CTA, it allows you to navigate your new leads through the next steps in your customer journey to help get them to convert. So, don’t forget to put a CTA in your emails!
Build A Relationship
A mistake that businesses make when generating leads is trying to sell before building a relationship with them.
The reason why you want to build a relationship with your leads is that it can lead to future sales from them, nobody wants a customer that just buys from them once.
Loyal customers can become brand advocates and will most likely share your business with their friends and family. When you have loyal customers, it helps you get a continuous stream of business, instead of always having to go out and look for new customers.
Retaining customers is just as important as acquiring them. Build a relationship with your new leads to make them loyal customers.
Score Your Leads
When you gather so many leads, it can be overwhelming. Who do you contact first? How do you know what lead is more likely to convert than another?
Lead Scoring is a tool that you can use to manage your leads. It’s a metric system that tells you how important or unimportant a lead is that you have generated.
Lead scoring helps make it easy for you to determine who is interested in your business, who to contact, and if they have provided you with accurate information.
This isn’t something you can do easily by yourself as it would be very tedious. But there is software out there that measures your leads for you.
We recommend our software, LeadsTunnel. It has a feature that scores your leads if they are hot, warm, or cold based on the quality of the lead.
When you use lead scoring, you can determine which leads are more likely to convert compared to others based on their lead score. This way, you aren’t wasting your time on leads that aren’t interested in your business.
When you make more attempts to call your leads, your chance of making contact goes up to 90% by the 6th time of attempted contact according to a study done by Inside Sales.
How crazy is it that if you just attempted to call your leads more, your chance of reaching them is almost guaranteed? Of course, with that being said, you don’t want to harass your leads.
The study that was done by Inside Sales, also says that 30% of leads are never contacted at all. So be persistent with your leads because you don’t want to miss the opportunity to make them into a customer.
Respond To Your Leads
The time that it takes to reach out to your leads can make a big difference in your contact success rates. Inside Sales says that when you take more than 5 mins to respond to your leads, your chance of making contact decreases by 10 times.
This is why you need to make contact with your new leads as soon as you can to encourage getting a sale.
In an article done by Forbes, they estimate that we see 4,000 to 10,000 ads each day. When people are getting hit with so many messages each day, it starts to all become a blur. Right after they provided you with their information, they have already been asked to give their information to another company within a few minutes.
When you are taking so much time to generate leads, it’s unrealistic to think that you can individually reach out to each one of your new leads as soon as they fill in your form.
But with LeadsTunnel, you can reach out to your new leads immediately so you won’t have to worry about that.
Become Successful With Converting Your Leads
You can automate the entire process of contacting your new leads with LeadsTunnel. When a prospect submits their information into your form on Facebook or Google Lead Ads, you’ll instantly get a notification to contact them.
LeadsTunnel streamlines all your leads from your Facebook and Google Lead Ads into the CRM or ESP (Email Service provider) of your choice. It lets you respond to your new leads immediately through triggers and email automation that you have in place. This makes it seamless and easy for you to begin building relationships with your new leads.
As discussed earlier, LeadsTunnel automatically scores your leads based on the quality of the information they provided. It tells you if your leads are hot, warm, or cold, making it easy for you to determine what leads are the best to contact.
LeadsTunnel allows you to manage and help convert your newly-acquired leads into customers all in one place. Claim your FREE 7-day trial now to begin successfully converting your leads and keeping them hot.
Share Your Results
We want to hear how these tips have helped you and your business. Please share with us the results of trying these tips for turning leads into customers.
Don’t forget to share this article with your network and comment below to let us know what you think! We greatly appreciate your input as we want to give you the best training possible.
And if you haven’t yet, claim your FREE 7-day LeadsTunnel Trial now.